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Equestrian Professional
Where Equestrian Professionals Expand & Share Their Knowledge

Join our community of equestrians who are serious about achieving their full potential in equestrian sports & business.


Equestrian Professional is a membership website where equestrian professionals can gain valuable resources to make their careers thrive, communicate with other equestrian professionals and share their knowledge & expertise with the worldwide equestrian community!




The 10 Best Ways To Make Your Equestrian Business More ProfitableThe 10 Best Ways To Make Your Equestrian Business More Profitable
This is the real deal! No Sugar coating! No flimsy tips! Just rock solid business strategies and marketing tips! A must read for all serious horse business owners, the 10 Best Ways tells you step by step what to do and why . . . More

The 4 Keys to Rider Performance & Competition SuccessThe 4 Keys to Rider Performance & Competition Success
FREE! SPECIAL REPORT! FOUR KEY AREAS IMPACT EQUESTRIAN PERFORMANCE - GET THE ANSWERS HERE! With this special report you'll get important information about the four areas that affect riding performance and competition success. Find out why some riders thrive under pressure and others barely survive!And why talent is usually not the problem. A must read for serious equestrian athletes and professional equestrians . . . More

FREE EQUESTRIAN SPORTS PEFORMANCE ASSESSMENT!- For Hunter/Jumper, Dressage, Eventing, Reining, Cutting, Western Pleasure, Polo Players, Jockeys & Rodeo Riders etc.FREE EQUESTRIAN SPORTS PEFORMANCE ASSESSMENT!- For Hunter/Jumper, Dressage, Eventing, Reining, Cutting, Western Pleasure, Polo Players, Jockeys & Rodeo Riders etc.
Test Your Equestrian Performer Skills! No matter what horse sport you compete in good performer skills are essential! Successful equestrian competitors are skilled at performing. Assess your equestrian performer skills and find out the effect they have on your horse show success! . . . More


Some of the Best Videos Found on the Internet
The Best Equestrian Entertainment VideosThe Best Equestrian Entertainment Videos
Funny, Stupid, Strange or Amazing Equestrian Videos - We got them so you could watch them all in one place! We've sorted through 100's horse videos on the Web and compiled the best ones here. With regular updates you are sure to find plenty of videos to enjoy. We guarantee some of them will make you laugh until your sides hurt. Be sure to watch some of our latest additions like "The Big Stranger Rodeo", "Caddy Shack Jumping Challenge" and "Xena the Warrior" Happy viewing! . . . More


Featured Resources
7 Steps to Recession Proof Your Equestrian Business7 Steps to Recession Proof Your Equestrian Business
Agility and control are hands down the two best attributes of owning a small business. They enable you to react very quickly to economic challenges and opportunities. Your ability to successfully use these two attributes is essential in order for you to protect your business during . . . More

15 Ways to Improve Your Customers' Horse Buying Experience15 Ways to Improve Your Customers' Horse Buying Experience
Want to sell more horses? Improve your customers buying experience. Buyers tend to experience high stress levels when making a buying decision, high stress levels negativley impact decision making. By following these guidlines you can help buyers feel more at ease and help them to . . . More

Equestrian Business Marketing ChecklistEquestrian Business Marketing Checklist
A successful lasting horse business depends on you and your reputation. Correctly marketing yourself and your business is essential to building and maintaining your reputation as a rider, breeder, stable owner, sales barn or trainer. Do it faster,better and with less money by using proven tools and a systematic approach that . . . More

DOWNLOAD: Evaluate Your Equestrian EnergyDOWNLOAD: Evaluate Your Equestrian Energy
If you truly understood how Energy management can make or break a rider - you would want to learn everything you could about Energy. This download gives you a place to start by helping you personally evaluate how ENERGY affects your riding . . . More

Understanding Equestrian EnergyUnderstanding Equestrian Energy
Understanding Energy is key to consistently and reliably producing your best performances in riding and especially in competition! How is your Energy management affecting you when you ride? How about in competition? . . . More

Building Your Equestrian StrengthsBuilding Your Equestrian Strengths
Typically, horse and rider teams experience the negative effects of stress and pressure on their weakest area first. However, once a weak link breaks it often creates a domino effect. This can be prevented by . . . More

The Value of Your Equestrian CustomersThe Value of Your Equestrian Customers
Do you truly value your customers? The lifetime value of a customer may surprise you. Every one has had favorite clients and not so favorite clients, services they love to provide and ones they don't -- but Love or Love Not -- figuring out your customers life time value is essential to providing good service & the success of your business . . . More

Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That WorksWhy Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to . . . More

The Top 10 Mistakes Horse Sales People Make & How to Fix ThemThe Top 10 Mistakes Horse Sales People Make & How to Fix Them
Good salesmanship is an art and a pleasure to experience. Poor salemanship is like listening to someone elses kid learn how to play the drums - not an expereince you'd like to repeat! Find out if your sales techniques make you a maestro?OR a menace? . . . More

Your Barn Colors & Logo Shape -
 What do People Really Think?Your Barn Colors & Logo Shape - What do People Really Think?
What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. . . . More

Download: Equestrian Business DocumentsDownload: Equestrian Business Documents
A collection of Equestrian Business Documents that you can download and use. Including sample Boarding Agreements, Liability Releases, Barn Rules, Safety Protocol, Leases and Bill's of Sale. . . . More

What Every Equine Pro Needs to Know About Marketing & BrandingWhat Every Equine Pro Needs to Know About Marketing & Branding
Marketing is not limited to advertising. It is everything you do to promote your business and your career. AND how business success is tied to your branding success. . . . More

Make Your Equestrian Business More Profitable!
A Dozen And 1 Things Your Website Should Be Doing!Make Your Equestrian Business More Profitable! A Dozen And 1 Things Your Website Should Be Doing!
Whether you have an existing website or you are planning to build one you won't believe the things your website can do to increase your profitability. Simple design tweaks and utilizing the full value of the Internet can make your website one of your most valuable business assets. These simple tips and strategies can . . . More

How & Why To Write A Press Release for Your Equestrian BusinessHow & Why To Write A Press Release for Your Equestrian Business
PR based marketing is generally much more effective than mainstream advertising. If you want to have a PR based marketing strategy and don't want to pay hundreds of dollars to a writer you need to know how to write your own press releases. Here is an example of an actual release written for a hunter/jumper barn. . . . More

Download: Determining The Lifetime Value of A CustomerDownload: Determining The Lifetime Value of A Customer
Use this download to figure out the lifetime value of your customers. Understanding Lifetime Value is essential to making sound business decisions and will help you better serve your customers. . . . More

DOWNLOAD: Test Your Equestrian Performer SkillsDOWNLOAD: Test Your Equestrian Performer Skills
Why do so many riders perform better in practice than in competition? Competition should bring out the top of your skills and abilities as a rider yet many riders struggle to access their talent. Find out if your Performer Skills are getting in the way of you riding your best in competition. . . . More

Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE!Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE!
Who says marketing has to be expensive to be effective? Use this list of over 40 Equestrian Websites to submit a link to your website or list yourself in an equestrian professional directory FOR FREE! Most links are directly to the listing page and will save you literally hundreds of hours of searching! . . . More

DOWNLOAD: Check Your Equestrian IntensityDOWNLOAD: Check Your Equestrian Intensity
A rider can have everything going for them. The right horse, great training, and be totally prepared to compete but... If their Intensity gets "tweaked" the wrong way they can suddenly be unable to physically access their ability and training. . . . More

DOWNLOAD: Achieving Your Riding Goals & DreamsDOWNLOAD: Achieving Your Riding Goals & Dreams
People who write down their goals and dreams are 80% more likely to achieve them than people who don't. Use this download and its accompanying worksheet to help you create your own personal written goals and dream achievement plan . . . More

DOWNLOAD: Equestrian Athlete Target & Track JournalDOWNLOAD: Equestrian Athlete Target & Track Journal
There is nothing more motivating than progress. The RSG Target & Track Journal Speeds you toward your goals and dreams by helping . . . More


Finding the Sweet Spot
Elizabeth Hanson
Every rider is searching for that ideal moment on their horse, when everything comes together and horse and rider are moving in perfect coordination and balance. It is a magical place to be and it starts in the . . . More
Lunging is an Art - Part 1
Victoria Andrew
Lunging is an Art - Part 1 Lunging is an ART and, like riding, requires coordination and the ability to analyze what you see and feel in order to make corrections. It is a valuable training tool for horses at any stage of training and, when done correctly, the horse's training will benefit a great deal. Some people feel it is time consuming and hard on the horse. If the footing is bad, the circle too small and the duration of the session too long, it can indeed be harmful. For riders, it is an opportunity to get one-on-one instruction and to work on basics in a controlled situation. Good lunging requires . . . More

Modernizing the System of Judging Hunters and Hunter Seat Equitation
by Shaina Humphrey
Modernizing the System of Judging Hunters and Hunter Seat Equitation I have been serving the USEF, the USHJA, and the AQHA as a judge for the past twenty five years. In that time I have seen many changes to the sport in terms of rules, prize money, and who the most popular trainers are. But, I believe that the underlying principles of what makes a great horse and rider are unchanged. I wrote the system of judging hunters that is currently used by the USEF, and USHJA. It is based on a system of major and minor faults. Up until this time the model for judging hunters was: 1 fault for a front touch. Half a fault for a hind touch. My frustration with these rules came while competing at . . . More

The Horses Prayer
The Horses Prayer How often we bring our burdens to our horses - they don't just carry our physical bodies but often the weight of our souls and our hearts when they are heavy with worry or sorrow. Remember your horses in . . . More
Forever Free
Of all the things I've ever seen, Of all the dreams I've ever dreamed . . . More
Building Mental Skills: Decisiveness
Dr. Mary Arnold
Building Mental Skills: Decisiveness One of the most important mental skills for equestrians is decisiveness. Whether walking beside a horse, grooming, or riding, equestrians need to be clear in their communication with horses and this requires the ability to be decisive and take . . . More
It Takes All Kinds
It Takes All Kinds It Takes all Kinds of Horses & Riders & All Are Roasted & Toasted Here Although we don't like to promote making fun of anyone but...this piece pokes fun so equally and is so over the top - we made an exception -- hope you'll laugh as hard at your group as you do the others. . . . More
Horses vs Spouses
A very funny comparison from Equine L. Hope you have a good laugh! . . . More
And The Winner Is...
And The Winner Is... It's a tough class and the horses and riders are warming up for the final round. A stranger tells you he'll give you $100 if you can guess the winner. You tell him you don't know the competitors very well but then you see them standing at the back gate and you know that.... . . . More


Make Your Horse Show & Equestrian Related Travel Arrangements Here Including Flights, Hotels, Rental Cars and Packages
We have made it easy for you to make your travel arrangements in one place. We've researched the best ways to get good deals and provided links for your use . . . More
The Power of Visualization
John Assaraf
Professional athletes and other highly successful people use the power of visualization technique on a regular basis. Why? Results of a 20-year study of the effects of visualization on results revealed an amazing discovery. . . . More
DOWNLOAD: Riding Intensity - Rev it Up or..
DOWNLOAD: Riding Intensity - Rev it Up or.. Do you need to generate more Intensity or take it down a few notches? Use this illustration to learn more about how to control and adjust your Intensity. . . . More

Tips For Traveling With Your Dog
Terry Hanson
Tips For Traveling With Your Dog Taking your dog with you when you travel, whether you go by land, air or sea, can present real problems. I know - I do 100k miles a year, and most of them I get to take Beck with me. It's worth the extra hassle, no question. But what tips can I offer you? . . . More
The Best 28 Traveling Tips
Shelly Walther
I have compiled 28 of the best traveling tips out there into one simple article. Not only that, but I have organized them into small subjects, so finding those subject specific tips is no challenge. . . . More
Tips for International Travel
Jo-Ann Gaidosz
International travel has a few extra rules to follow. To insure a quality travel experience and to avoid trouble, . . . More
Air Miles Credit Card - Look Before You Get Off The Ground
Ron King
Look before you fly, for not every air mile reward credit card will supply you with the benefits, bonus miles and interest rates that you want. Here is some information that will help you determine if an airline credit card is for you. . . . More
DOWNLOAD: How Energy Choices Affect Equestrian Success
DOWNLOAD: How Energy Choices Affect Equestrian Success You make choices every day about What, When, How and With Whom to spend your energy but often don't see the results of your choices. Watch the results of three riders Energy choices and how these choices drastically impact success! . . . More

My wife has a Quarter Horse
My wife has a Quarter Horse...Life will never be the same . . . More
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